Social Media, Content & Design Specialist

Location: Columbus, Indiana

Tallman Equipment is looking for a Social Media & Content Specialist to strengthen our social media presence through engaging content, strong visual design, industry storytelling and performance-driven strategy.

This role combines social media management, graphic design, short-form video, photography, writing and analytics. You will develop social-first content, create polished visual assets, manage day-to-day social activity, track key performance indicators and use performance insights to guide future content and platform strategy.

A major focus of this position will be creating short-form, social-first content that highlights the tools, people, knowledge and work that support the electric utility industry. The ideal candidate has a good eye for design, understands what makes an image or layout effective and can take an idea from concept through creation and publication.

You will also evaluate how content performs, use those insights to improve future work and continually refine the topics, formats and platform strategies that best connect with our audience.

We do not expect candidates to be equally experienced in every area of the role. Strong candidates may come from social media, graphic design, photography, video, communications or another creative background. We are looking for someone with a solid creative foundation, strong judgment and the ability to develop in areas where they have less experience.

Company Overview

Tallman Equipment has served the electric utility industry since 1952. We provide tools, equipment, testing, repair, training, and field expertise to the professionals who keep electrical systems operating safely and reliably.

Our strongest content comes from real people, real tools, real jobsites, and decades of industry knowledge. This position will help uncover those stories and turn them into useful, engaging content for people we serve.

 

What You’ll Do

Social Media Strategy and Management

• Develop and manage Tallman Equipment’s social media strategy across Meta, LinkedIn, YouTube, TikTok, and other relevant platforms.
• Use audience research, competitor activity, platform trends, and performance benchmarks to identify opportunities and build a social strategy.
• Build and maintain a content calendar aligned with company priorities, campaigns, products, services, events, customer interests, and established content pillars.
• Create platform-specific content tailored to audience behavior and best practices.
• Schedule and publish content while maintaining accuracy, consistency, and brand quality.
• Monitor comments, messages, reviews, and other audience interactions, responding timely and appropriately.
• Experiment with testing new topics, formats, posting schedules, and distribution strategies.

Short-Form Content Creation

• Develop short-form video concepts for Instagram Reels, TikTok, YouTube Shorts, Facebook, LinkedIn, and other social platforms.
• Adapt content so it feels native to each platform, audience and content format.
• Turn product demonstrations, employee knowledge, interviews, field activities, events, and everyday company moments into engaging social content.
• Write clear and concise social media copy such as scripts, hooks, captions, calls to action, and on-screen text.
• Capture and edit social-first content using mobile devices, lapel microphones, cameras, and appropriate editing tools as needed.

• Create content with clear, appropriate calls to action that support brand awareness, audience engagement, lead generation and other business goals.

• Repurpose successful ideas into multiple formats without making the content feel repetitive.
• Create supporting graphics and visual assets that can be used across other marketing avenues such as digital marketing and campaign promotions as needed.

This is primarily a social-first content role rather than a full-scale commercial photography or video production position. However, the successful candidate should have a strong photographic eye and be able to use composition, lighting, perspective and subject direction to create polished, professional visual content in real-world environments.

Graphic Design and Visual Brand Support

• Design original graphics and visual assets for social media campaigns, product promotions, events, recruitment, educational content and company announcements.
• Create platform-specific layouts for Meta, LinkedIn, YouTube, TikTok and other digital channels.
• Apply strong principles of typography, visual hierarchy, spacing, composition, color and imagery.
• Maintain Tallman Equipment’s visual identity and ensure creative work is consistent with established brand standards.
• Recognize when a layout is cluttered, difficult to read, visually inconsistent or lacking a clear focal point.
• Select, crop, retouch and prepare photography for social media and other marketing uses.
• Adapt creative assets for different platforms, dimensions and campaign needs without simply duplicating the same design.
• Develop reusable templates and design systems while keeping content fresh and avoiding a repetitive or formulaic appearance.
• Support the marketing team with graphics for email campaigns, website content, digital advertising, presentations, print materials and other marketing initiatives as needed.
• Organize working files and final creative assets so they can be easily located, reused and updated.

Analytics, KPI Tracking, and Reporting

• Establish, track, and report on meaningful social media KPIs.
• Analyze engagement, reach, video performance, audience growth, website traffic, leads, and campaign results.
• Compare performance across platforms to determine which topics and formats work best for each audience.
• Generate actionable insights based on tracked KPIs.
• Turn performance data into practical recommendations for future content and social strategy.
• Maintain organized records of campaigns, benchmarks, content tests, and results.
• Present monthly campaign outcomes and strategic recommendations to marketing leadership and other company stakeholders.
• Connect social media results to broader marketing and business objectives.

Collaboration

• Partner with the marketing team, sales leadership, and subject-matter experts to align social media activity with company goals.
• Identify and develop opportunities for employees, industry experts, and customers to share their knowledge on camera.
• Help participants feel prepared and comfortable during interviews and content capture.
• Attend company events, trade shows, demonstrations, training sessions, and occasional field activities to gather content.
• Manage multiple projects simultaneously while maintaining attention to detail and meeting deadlines.
• Support additional marketing and communications projects as needed.

Required Qualifications

• Professional experience in social media management, content marketing, digital marketing, communications, or a related role.
• Experience creating content for a company, organization, or professional brand.
• Strong understanding of short-form social video and the factors that drive attention, retention, engagement, and action.
• Experience using social media analytics to evaluate performance and make content recommendations.
• Strong writing, editing, and proofreading skills.
• Strong graphic design and short-form video/photo-editing skills.

 

Preferred Qualifications

• Degree in marketing, communications, digital media, graphic design, or a related field.
• 2+ years of professional experience in social media management, content marketing, digital marketing, communications, or a related role.
• Experience working with a B2B, industrial, construction, manufacturing, utility, trades, or technical brand.
• Experience covering live events and creating real-time social content.
• Drone photography or videography experience or certification.

Equivalent professional, freelance, academic, and personal experience will be considered.

What We’re Looking For

You may be a strong fit for this role if you:

• Can spot a trend and turn it into relevant, brand-appropriate content.
• Understand how to balance creativity, authenticity, and professionalism.
• Have strong storytelling instincts and know how to make technical subjects engaging.
• Are comfortable writing and directing content and appearing on camera when appropriate.
• Take ownership of projects from initial idea through reporting and evaluation.
• Bring fresh ideas, positive energy, and a collaborative mindset.
• Want to help Tallman Equipment become an increasingly recognizable and trusted voice in the electric utility industry.

Portfolio and Work Samples

Please submit a résumé and a portfolio or relevant work samples. Examples may include:

• Social media posts or campaigns
• Short-form videos
• Social media content calendars
• KPI reports or performance dashboards
• Graphics or other visual content
• Captions, scripts, or writing samples
• Examples of accounts or audiences you helped grow

Professional, freelance, academic, and personal work are welcome. Please briefly explain your role in creating each example.

We are especially interested in seeing at least three examples that demonstrate your creative judgment, visual design, writing or social content skills. Where performance data is available, please explain how the content performed and what you learned from the results.

Job Type: Full-time

Benefits offered to eligible employees include:

• 401(k)
• 401(k) matching
• Health insurance
• Dental insurance
• Vision insurance

Ability to Commute: Columbus, Indiana

Work Location: In person

RECEIVING ASSOCIATE

Location: Columbus, Indiana
Rate of Pay: [Insert approved hourly range], depending on experience.

Company Overview

Since 1952, Tallman Equipment has served the electric utility industry with the tools, equipment, services and expertise crews rely on to work safely and efficiently.

What began as a regional equipment supplier has grown into a national partner for electric utilities, contractors, cooperatives and line crews across the country. Tallman provides tool and equipment sales, rentals, repair, testing, fabrication, training and field support.

Our people understand that customers count on us to keep important work moving. That starts with getting the details right, including making sure incoming equipment is accurately received, properly handled and available when needed.

Position Overview

Tallman Equipment is seeking a Receiving Associate to help receive, inspect, document and organize incoming tools, equipment, parts and supplies.

This position plays an important role in maintaining accurate inventory and keeping products moving through our warehouse. The right person will be dependable, organized and comfortable working in an active warehouse environment.

You will work closely with purchasing, warehouse staff and other departments to verify shipments, resolve discrepancies and make sure incoming items reach the correct location. Previous receiving experience is valuable, but attention to detail, good work habits and a willingness to learn are equally important.

Detailed Description

• Receive and unload incoming shipments using appropriate equipment and safe handling practices.
• Verify quantities, item numbers and product descriptions against purchase orders, packing slips and other receiving documents.
• Inspect incoming products for visible damage, missing items or incorrect shipments.
• Document and promptly report shortages, overages, damage and other receiving discrepancies.
• Enter receiving information accurately into the company’s inventory and business-management system.
• Label and identify products so they can be stored, located and tracked correctly.
• Move received products to designated storage locations or route them to the appropriate department.
• Coordinate with purchasing and warehouse staff to resolve shipment questions and discrepancies.
• Identify incoming customer equipment, returns and service-related deliveries, and route them according to established procedures.
• Keep receiving documents, packing slips and related records organized.
• Assist with inventory counts and investigate quantity or location discrepancies.
• Use forklifts, pallet jacks and other material-handling equipment as trained and authorized.
• Keep receiving areas, aisles and storage locations clean, organized and accessible.
• Handle tools and equipment carefully to prevent damage.
• Follow established warehouse safety procedures and report unsafe conditions.
• Support other warehouse activities as needed to keep daily operations moving.

Critical Competencies

• Strong attention to detail and accuracy.
• Dependability and consistent follow-through.
• Good organization and task-management skills.
• Ability to compare products, quantities and paperwork carefully.
• Basic math and accurate data-entry skills.
• Clear communication with coworkers and other departments.
• Ability to recognize discrepancies and ask questions before proceeding.
• Comfortable managing multiple deliveries and changing priorities.
• Ability to work independently and contribute to a team.
• Commitment to safe handling practices and an organized work environment.
• Willingness to learn Tallman’s products, inventory system and receiving procedures.

Education & Experience

• High school diploma or GED required.
• Previous experience in receiving, warehouse operations, inventory control, shipping or a related role is preferred.
• Basic computer skills for entering receiving information and looking up products and purchase orders.
• Experience using a warehouse-management or inventory system is valuable.
• Familiarity with purchase orders, packing slips, product identification and inventory records is helpful.
• Experience operating forklifts, pallet jacks or other material-handling equipment is preferred.
• Ability to perform hands-on warehouse work, including standing, walking, bending, reaching and moving products, with appropriate assistance or equipment as needed.

Equivalent experience in manufacturing, retail stockrooms, distribution or other material-handling environments will be considered.

The Right Fit

You will do well in this position if you like keeping things organized, checking the details and making sure a job is finished properly.

You should be comfortable asking questions when a shipment does not match the paperwork, learning unfamiliar products and keeping coworkers informed. A box arriving at the dock is only the beginning. The job is making sure we know what it is, how many we received and where it belongs.

We are looking for someone who takes ownership of their work and understands that accurate receiving helps everyone downstream do their job.

Job Type: Full-time

Benefits offered to eligible employees include:

• 401(k)
• 401(k) matching
• Health insurance
• Dental insurance
• Vision insurance

Ability to Commute: Columbus, Indiana
Work Location: In person